Does Your Small Business Need a Website?

Unless you are a small business owner who has no interest in brand growth, then you need to have a professional business website.

Nowadays it is so easy to build a store or a business website for your business. Above all, it doesn’t cost a lot of money; you don’t need to understand coding to come up with the right website for the business. Additionally, you can link it to your social media pages and enjoy free advertising.

Owning a small business website is not all about selling products and services – it is also a way to offer something of value to your customers from an accessible platform.

Still not sure about starting the process of having a business website? Here are the reasons that you tell you why each business needs a website.

Your Customers Expect You to Have It

Studies show that 6 out of 10 customers expect any serious brand to have an online web presence. They expect that you provide them with a way to browse items online, and use various payment processors to pay for the goods or services that you offer.

If you don’t have a website to your name, then these customers move on to a brand that offers this capability. In fact, these customers are specific to the way they expect the website to look like.

A Website Provides Necessary Social proof

9 out of 10 customers claim that the online reviews that they read on various websites influence whether they buy the item or not. You can go ahead and rely on popular review sites to provide the kind of information the customers want, but you can enjoy what both these worlds offer by getting reviews on your site.

Since customers are already inline looking for some form of evidence that you delivered the products, make sure you include a testimonials page on your site.

No Need for Extensive Coding Skills

Traditionally, you had to take one of your staff to learn the whole process of creating the site, posting content and all the things that a website needs. What you need to do is to make sure you work with an expert that can give you all these services in one package. Your role is to choose the theme and provide the information for web design, and that’s it! One such company that provides these services is, take time and read about the kind of services they provide before you make a choice.

Your Competitors All Have Websites

If you Google the name of a competitor, you will most likely come up with search results that include their web pages.

Your competitors most likely have websites that are up and running, and this may be the only reason why they rank higher than you and have more clients than you have.

If you previously thought that the social media accounts you are running are enough, then you need to think again! This is because if you aren’t staying ahead of the competition, then you are giving your customers the perfect reason to shop from your competitors.

You Are Open 24/7, 365 Days a Year

When it comes to brick and mortar businesses, you find that you operate between 9 am and 5 pm each day. This limits the number of hours that you are open to your customers.

However, if you have a website, and have all the necessary tools in place, then you can offer products and services 24 hours each day. The good thing is that you don’t need the physical presence of a website to make sure everything runs smoothly – once you have the tools in place, all you need is to implement a shipping strategy.

Combining the website with other marketing tools such as social media marketing helps you reach new customers, which is a great source of repeat business.

In Closing

As a business, you need to have an online presence. This means having a platform where you can interact with your customers, advertise your goods, offer more information about the business and provide the buyers with a way to purchase the products securely. This is all possible with the right business website, which is easy to come up with.